Wild Side Markets was founded in 2023 by Murtadha Malik, a biology student at the University of Arkansas at Little Rock, who saw the untapped potential of Mississippi red clay beyond traditional uses. Fascinated by both science and sustainability, Murtadha envisioned a business that would transform this natural resource into eco-friendly makeup, edible clay blends, and pottery tools.Starting in Arkansas, Wild Side Markets grew steadily as chefs, artists, and wellness enthusiasts embraced its high-quality clay products. By 2025, the shop had expanded into custom clay blends, offering mineral-rich formulas tailored for skincare, sculpting, and even nutritional benefits. The business thrived on a commitment to heritage craftsmanship, hosting workshops that blended biology, cultural traditions, and sustainable practices. With its roots in science and creativity, Wild Side Markets continues to evolve, proving that clay isn’t just earth—it’s art, wellness, and sustainability in perfect balance.
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